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Marriott International & Starwood Hotels – Task Force

Digital eCommerce Leader (Task Force- Project CO3)

  • Covering 711 properties in delivering Online Content Alignment and OTA Content Scores Optimization to 100%; leading Hotels to higher search results ranking, 30% additional exposure and incremental bookings.
  • Content Audit and Optimization of three major online channels- Brand.com, Local Property Websites and OTAs.
  • Project planning, auditing, and implementation. Working closely with Sr. Director, Director, and Marketing Managers.
  • eCommerce communication leader in education, reporting and corporate team partnership efforts.

Content Optimization 

 

Properties

%

New Content Score

%

Incremental Revenue

Great Results!