LATAM AIRLINES

E-Commerce Senior Direct and Online Sales Manager

• Managed and guided the online team to establish LAN.com as the nation’s top sales channel for the first time in its history.
• Designed and executed a comprehensive direct marketing strategy, leveraging email marketing, PPC, CPA, YouTube, social media, SEO, SEM, display advertising, and affiliate marketing to drive brand growth.
• Led the integration of application programming interfaces (APIs) with major online industry platforms, including Travelocity, Expedia, Orbitz, Travelzoo, Kayak.com, Fly.com, and Hotels.com, to enhance distribution and reach.
• Provided Public Relations and partnership marketing support for high-profile events, including the Tennis Miami Open and the World Polo Cup.

Regional Sales Manager- West Region of United States

• Led business presentations, product promotions, trade show events, and lead generation efforts, while driving new business development, sales training, and the implementation of corporate marketing strategies.
• Managed top key accounts by developing customized contracted rates and a commission-based bonus structure to achieve success.
  Spearheaded co-marketing initiatives, collaborating with partners to develop and distribute impactful collateral materials that enhanced brand visibility and supported joint promotional efforts.