DBR

The Deauville Beach Resort

Digital Marketing Director

Held responsibility for planning hotel digital and brand strategies; formulating hotel brand identity; managing content; developing mobile; and overseeing online marketing, multi-language search engine optimization, and social media
Spearheaded the re-branding of online and offline company identity from logo design, responsive website, and collateral branding materials, such as hotel brochures, video content, and imagery library
Expertly managed partnership development and activation to increase groups, weddings, and corporate business events
Delivered presentation of periodic hotel reports and measurement of online performance, return on investment (ROI) and guiding strategy