Marriott International

Global Marketing Workflow Automation – Senior Platform Manager

• Developed a comprehensive Product Roadmap focused on Product Enhancement, Expansion, and Product Health.
• Enterprise Global System Admin, Platform Manager, and Subject Matter Expert for Adobe Workfront + Fusion API.
• Partnered with cross-functional teams like Process COE, DME, Loyalty, Data Activation, and external agencies to optimize
• Marriott’s enterprise Adobe Workfront instance, ensuring cohesive marketing orchestration and efficiency.
• Streamlined the Marketing Activation process, reducing activation cycle time from 110 to 35 days, ~70% reduction.
• Introduced new channels and expanded to new areas (like EMEA) and new verticals (like Marriott Media Network).
• Increased platform Licenses from 155 to 500 (223% growth) and overall adoption to 1000+ users across 15+ teams.
• By championing technology innovation, I was invited to Adobe’s Strategic Customer Collaboration Program to co-develop and shape the future of Workfront, contributing to the closed beta of Workfront Planning and AI Assistant.
• Led the migration to Adobe Admin Console, onboarded users from various platforms into Workfront, and integrated it
• with tools like AEM, Salesforce, PCM (METT), and others with a success plan, documentation, and quality assurance.
• Gaining leadership support, developed a Marketing System of Record to enhance the content supply chain, increasing personalization, content velocity, and data-driven automation.
• Structuring an Enterprise Marketing System of Record with capabilities to unleash the use of AI with governance.