1TARGET
Director of Marketing
- Oversaw global brand development projects that ranged from mini sites, display advertising banners, social media applications, voice-over videos, newsletter, to mobile projects, and mobile responsive websites
- Utilized extensive multi-platform and strategic marketing knowledge to generate innovative business solutions for various brands, encompassing American Airlines, Conrad Hotel, Ford Motors, Chase, and BP
- Planned and effectively implemented search engine marketing (SEM) initiatives, such as pay-per-click (PPC), display advertising, and re-marketing campaigns
- Effectively managed a team of 7 staff members as well as outside vendors in fast pace industry.
- Team Leader- 7 Staff Members 100%
- Rich Media Banners 100%
- Responsive HTML5 Website 100%
- Website Management 100%
- Social Media Applications 100%
- Corporate Branding 100%
- Project Management 100%
Related Case Studies
