Marriott International

Global Paid Media Solutions –  Branch.io Platform Manager

• Branch.io Mobile Measuring Partner in driving mobile App growth for:
  • Owned (e.g. Email, Push, SMS, WeChat)
  • and Paid Media (e.g. Google, Meta, Apple).
• Led Marriott’s Mobile App Deep linking with 3 Million New App Installs, a 276% YoY lift, and a 372% Revenue growth.

• Supported Paid Media (e.g., Google AdWords, Meta) and Owned Channels team (e.g., Pre-Arrival Email, Gated Offers)

• Created more than 30 Journeys, optimizing for hotel booking conversion, app installation, and a better user experience.

• Managed Marriott’s Mobile App tracking product integrations to stay compliant and ahead of Privacy changes by introducing technological innovations like the ATT for iOS IDFA consent, SKAdNetwork, and the NativeLink solution.