Marriott International

Global Paid Media Solutions –  PLUS Platform Manager

• Platform Manager for Marriott’s Programmatic Paid Media platform [PLUS Platform]
•  12 Different Channel like Google Metasearch, Meta, Expedia, Booking.com, and more.
• Managed the global product launch and the introduction of Marketing Automation (with AI & ML) to deliver Hotel Digital Media Plans and Campaign Bid Optimization with a data-driven decision to reach each Hotel’s GRE goals.
• Drove a 22% increase in RNs, a 41% boost in ROI, and a 77% platform adoption rate by optimizing data-driven strategies and cutting CPC by 7%. Achieving $1 billion in revenue for the 1st time in our history with a 14:1 ROI.