DBR

The Deauville Beach Resort

Digital Marketing Director

Directed hotel digital and brand strategy planning, including crafting brand identity, managing content, developing mobile platforms, and overseeing online marketing initiatives such as multi-language SEO and social media campaigns.
Led the comprehensive rebranding of the company’s online and offline identity, encompassing logo design, responsive website development, and the creation of collateral branding materials such as hotel brochures, video content, and an extensive imagery library.
Strategically managed partnership development and activation efforts to drive growth in group bookings, weddings, and corporate business events.
Delivered periodic presentations on hotel performance, measuring online metrics, ROI, and providing strategic guidance for continued success.
Oversaw public relations marketing, launching events such as New Year Galas, collaborating with local promoters, and forging impactful partnerships with organizations like the New Art Dealers Alliance (NADA) and Art Basel.
Expanded brand visibility and engagement through targeted social media campaigns and strategic event marketing initiatives.